Social media is one of the most powerful tools to attract guests, increase visibility, and boost bookings. A well-planned social media presence can turn your venue into a sought-after space for events, productions, and meetings.
Here’s a simple three-step strategy to promote your space effectively on Instagram and TikTok and turn your followers into guests.
Step 1: Create Content That Showcases Your Space
Let’s be real—great content gets more bookings. People want to see what your space looks like, how it’s used, and why it’s the perfect spot for their event or production. The best way to do that? Short, engaging videos and photos that bring your space to life.
Before you start filming:
✅ Get permission from guests if you’re capturing an event at your space.
✅ Tag guests, vendors, and collaborators—it helps your post reach more people!
✅ Keep it real—don’t stress about perfection, just make sure your space looks its best.
Easy Content Ideas That Work
đź“ą Before & After Transformations
People love a good glow-up. Show your space empty vs. fully set up for an event or photoshoot. Bonus points for a timelapse of the setup!
🚶 Walkthrough Tours (But Make Them Fun)
A simple video tour of your space helps guests picture themselves there. Add a voiceover or selfie intro for a personal touch. Example:
“Hi, I’m [Your Name], and this is my space! Perfect for events, productions, and meetings. Let me show you around...”
✨ Show Off What Makes Your Space Unique
What’s your wow factor? Killer lighting? A rooftop view? A stylish lounge? Highlight what makes your space special and why guests will love it.
Here's a great example from @casaterralumi
Step 2: Post Your Content on Instagram & TikTok
Alright, you’ve got some great content—now it’s time to put it out there! Instagram and TikTok are your best friends when it comes to getting more eyes on your space. The more people see it, the more likely you are to get booked.
How to Post Like a Pro
📲 Share as a Reel or TikTok (Not Just a Regular Post!)
Reels and TikToks get way more reach than standard posts. Upload your video, pick a trending sound, and add a short, catchy caption. Keep it fun, real, and engaging.
🏷 Tag @spacepal.inc & Invite Us as a Collaborator
Tagging us makes sure we see your post and help boost it! If you invite SpacePal as a collaborator, your post will show up on our feed too—meaning more exposure for your space.
🎯 Use the Right Hashtags
Hashtags help the right people find you (aka, potential guests). Try: #SpaceRental #EventVenue #SpacePal #MadeBySpacePal #MiamiVenues (or your city!)
Check how @ccstudiomia did it!
Step 3: Add Your Listing Link to Social Media
You’ve created awesome content and posted it—nice! But if people don’t know where to book, you’re missing out on potential guests. The next step? Make your SpacePal listing easy to find by adding the link to your social media profiles.
Where to Add Your Booking Link
đź”— Instagram Bio
Your bio is prime real estate for getting bookings. Add your SpacePal listing link directly or use Linktree (or similar) to include multiple links.
đź“Ś TikTok Bio
TikTok only allows links if you have a business account—so switch to one if you haven’t already! Once set up, drop your SpacePal listing link in your bio so followers can book instantly.
🌎 Your Website (If You Have One)
Got a personal website or portfolio? Add a “Book My Space” button linking to your SpacePal listing.
Need inspiration? Check out how @fashioncompanyok is successfully running their social accounts on Instagram.
Wrap-Up: Get More Visibility & Bookings with Social Media
Promoting your space doesn’t have to be complicated—just follow these three simple steps: create engaging content, share it on Instagram & TikTok, and add your SpacePal listing link where guests can easily book.
Your space is out there—now make it easy for guests to find and book it. Keep posting, stay consistent, and watch the bookings roll in! 🚀